With its melt-in-the-mouth flesh and subtle chestnut flavour, red kuri squash has established itself as one of the star vegetables of autumn and winter. A flagship product of the cucurbitaceae family, pumpkin offers you a seasonal asset that your customers will appreciate, whatever your markets in Europe. At Pouliquen, as a fresh vegetable wholesaler based in Brittany, we support our customers in sourcing this high-quality product throughout the season.
Potimarron pumpkin consumption is growing rapidly in Europe
In recent years, the consumption of squash – pumpkin, butternut squash, red kuri squash – has grown steadily in European markets. In 2024, the European Union consumed more than 2.6 million tonnes of squash, a market estimated at $3.5 billion. Forecasts predict steady growth, with 2.9 million tonnes expected by 2035*.
While Italy, France and Poland account for nearly 60% of the volume*, Germany and the United Kingdom are also experiencing strong demand, driven by the ‘comfort food’ trend and consumer appeal for natural and seasonal products.
In this context, the red kuri squash fits right in: it embodies the conviviality of autumn, healthy and gourmet cuisine, and benefits from an authentic image. Its popularity extends from households to gourmet restaurants, which showcase it in soups, gratins, gnocchi and even original desserts.
The advantages of red kuri squash for professional markets
Pumpkin is appreciated for:
- Its practical size: weighing between 800 g and 1.5 kg, it is suitable for both family consumption and catering preparations.
- Its clear seasonality: available from October to January, it is perfectly aligned with the expectations of consumers looking for autumn and winter vegetables.
- Its natural preservation: it keeps well, ensuring regular market availability for several months.
- Its culinary versatility: soups, purées, roasts, gratins and even pastries, pumpkin appeals to all audiences.
For professionals, it represents a strong commercial opportunity: a well-known product with strong sales potential that is easy to promote on the shelf or on a restaurant menu.
Pouliquen: an expert partner in red kuri squash
Based in Cléder (29), in the heart of Brittany’s vegetable-growing region, our team has in-depth knowledge of pumpkin and its production conditions. This local presence is a major asset for:
- ensuring close monitoring of crops,
- guaranteeing consistent quality throughout the season,
- responding to specific customer requests in terms of size and packaging.
As a recognised supplier in France and Europe, we work with supermarkets, wholesalers, importers and catering professionals. Thanks to our experience in trading and our efficient logistics, the company ships to the main European markets (France, Germany, Switzerland, the United Kingdom, Italy, Spain, Poland) and beyond (the United States, Dubai, Réunion, etc.).
A seasonal product to promote in your markets
Red kuri squash ticks all the boxes of current trends: it is a seasonal vegetable that is healthy, tasty and versatile, and highly popular with consumers. For professionals, it offers an opportunity to boost sales in autumn and winter.
With Pouliquen, you benefit from a trusted supplier who can guarantee you the right volumes, controlled quality and smooth logistics in France and internationally.
Find out more about this product : https://www.pouliquen.fr/en/produit/red-kuri-squash/
*Sources : rapport d’IndexBox – “EU – Pumpkin (Squash And Gourds) – Market Analysis, Forecast, Size, Trends and Insights”