A Breton shallot trader based in Cléder, in the heart of the Léon (Finistère), we have maintained close ties with our local area for over a century, and with the people who bring it to life. This rootedness does not stop at the company gates: every season, it extends into the support we give to the associations and events that enliven local life, whether sporting, cultural or agricultural.
This support is far from incidental. For a company whose business depends so closely on the land and its farming, contributing to local vitality is a natural responsibility. This season, our commitment centres on three occasions: running, music and Breton farming heritage.
Sport first.
Last April, we were a partner of the first edition of the ‘La boucle du phare’ race, held in Sibiril, a village neighbouring Cléder. An event open to casual and seasoned runners alike, in an outstanding coastal setting. Adults covered 10 km, with a 2 km loop also on offer for children. A race organised by the Sibiril-Mieussy twinning committee, in Haute-Savoie (74).
Now for the music.
On 3 and 4 July, the first weekend of the school holidays in France, we will be showing our support for the 5th edition of Pist’Ribil, the electronic music festival also held in Sibiril. On stage, local collectives and international artists will get the crowds dancing over two days, in a friendly, easy-going atmosphere.
And finally, farming tradition.
As we have every year since it began, we are a partner of the World Shallot-Pulling Championship, which takes place on 11 July in Plounévez-Lochrist (Finistère, 29). Like any championship, it comes down to speed: pullers must show technique and stamina to reach the end of their row, with the best earning a place on the podium.
The aim? To celebrate the Breton farming know-how behind the cultivation of the traditional shallot. Grown on the northern coastal strip of Brittany using the same propagation method, planted and pulled by hand, the traditional shallot of Brittany has shaped our region’s landscapes since the 17th century. On site, we will run a stall selling nets of shallots, with the proceeds going to a local health charity.
Support for local associations, recognition of farming know-how, grassroots solidarity: season after season, these actions trace a single thread, that of our attachment to this area and to the people who bring it to life. For us, this local commitment is not an image-boosting extra; it is a coherent way of exercising our responsibility as an economic player.